Not
Another

Seltzer

can of cliche

THIS IS NOT WHAT CRITICALLY ACCLAIMED

can of cliche on speaker

WINEMAKERS ARE SUPPOSED TO DO

Fruit flavors? Sparkling water? A can? 

Yes, yes, and yes.

Think it’s a bad idea? Try us.

Who the f**k are
Dave Phinney
And
Joe Wagner?

Two award-winning California winemakers. From Orin Swift to Copper Cane, Joe and Dave have created Napa-defining and cult-favorite wines. That same passion, care, and quality go into every can of Cliché.

abstract smoky fluid foggy texture
DAVE PHINNEY

A 3rd generation Californian, winemaker and serial entrepreneur who has created many rule breaking and much loved wine brands such as Orin Swift, Department 66, l’usine, Locations and the Prisoner. Beyond wine, Dave also has developed Savage and Cooke distillery.

Dave Phinney
JOE WAGNER

A 2nd generation winemaker in a family with a very deep history in Northern California. Joe has been successful at being ahead of the curve on wine styles and has developed an extremely successful portfolio of wineries under his Copper Cane Wine & Provisions, such as Belle Glos, Quilt, Elouan, Beran and Meomi.

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WINE HARD
SELTZER
crafted with
Natural Flavors
story

Lemon and Blueberry

The flavor of blueberries brings Dave right back to his childhood. The Phinneys spent summers in Vermont where each family member had their own blueberry bushes to attend to year after year – a tradition forged over generations. Dave paired blueberry with the bold flavor of fresh lemons, inspired by the ones his botanist father grew in their backyard.

GLUTEN FREE
70 CALORIES
TOTAL SUGAR<1g
4.5% ALCOHOL
WHITE WINE BASED
NATURAL FLAVORS
SPARKLING WATER
can of cliche beside lemon and blueberry still life

Mirabelle Plum and Hibiscus

The Wagner family settled in Napa in the 1850s where, among the many grapevines, there is a strong history of farming Mirabelle plums. Joe grew up eating them (he and his friends would steal them from a neighbor). He paired the nostalgic flavor with Hibiscus to create an unexpected and refreshing combination.

GLUTEN FREE
70 CALORIES
TOTAL SUGAR<1g
4.5% ALCOHOL
WHITE WINE BASED
NATURAL FLAVORS
SPARKLING WATER
can of cliche beside a mirabelle plum
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